BDA advises Shanghai Jinjia on Series A capital raise

BDA Partners is pleased to announce that its client, Shanghai Jinjia (“Jinjia”), has raised significant Series A funding from Meridian Capital China, a leading venture capital company in China, specialised in the Consumer & TMT sectors. 

BDA was the exclusive financial advisor to Jinjia. Terms of the transaction were not disclosed.

Jinjia is a leading cosmetics company, which develops and markets an array of successful direct-to-consumer (“DTC”) beauty brands in China, including notably Kimtrue, Everbab and Oncur. Based on strong in-house R&D, Kimtrue, with best-selling hair and skincare products, has become one of the most popular C-beauty brands among Gen Z consumers in China.

Maggie Wang, Founder of Shanghai Jinjia, said: “Jinjia operates through an array of brands rather than a single-brand approach, which allows us to meet various and changing demands from today’s younger consumers. With the additional support from our investors, we hope to further strengthen our R&D capability, expand the product portfolio, and complete an omni-channel network via offline footprint expansion.”

Anthony Siu, Partner, Co-Head of Shanghai, BDA, said: “We’re delighted to have advised Jinjia on its successful fund raise. Jinjia successfully transformed from a Tabao Partner model to a branded business, leveraging strong R&D, brand development, and sales & marketing. We’re honoured to represent Jinjia, and wish them continued success.” 

Lilian Gu, Director, BDA, said: “In an increasingly competitive beauty sector and capital raise market in China, this transaction has proved the value of R&D-driven brands, supported by high ROI-oriented marketing. Jinjia impressed investors not only by rapid revenue growth, but also strong profitability, rare for an emerging Chinese beauty brand.”