BDA advises Atlas Holdings on its majority stake sale of ASG Print to GPA Global

BDA Partners is pleased to announce that its clients, Atlas Holdings and ASG, have sold ASG Print Holdings (“ASG Print”) to GPA Global (“GPA”), a premium packaging and display solutions provider, with operations in Hong Kong, China, US and Europe.

ASG Print is a European leader in packaging solutions for the home entertainment, health, beauty, and consumer electronics sectors.

EQT Partners acquired a co-control stake in GPA Global in 2017.

The sale of ASG Print includes a leading, low-cost manufacturing facility in Pruszków, Poland, together with the print technical sales offices in the UK, France and the Netherlands. The Pruszków plant produces high-quality folding cartons and rigid boxes, along with other specialist paper and board products. The acquisition represents a critical new hub for Hong Kong-based GPA in Europe.

BDA Partners was the exclusive financial advisor to ASG and Atlas on the transaction.

GPA Global’s CEO Adam Melton expressed his excitement about this new phase, praising the ASG Print team’s “decades of experience” and outlining the benefits of having a central European base: “As global supply chains are migrating closer to where products are consumed, having manufacturing in Poland is of strategic importance for GPA Global and we intend to continue to expand our presence in the region.”

President Tom Wang commented on GPA’s history as “the production partner for some of the most significant releases in the industry” and expressed his excitement in welcoming the ASG Print teams to the GPA family: “With our combined strength and capabilities, we look forward to expanding our global offering to our combined customer base.”

ASG Print’s Managing Director Jamie Toms also expressed his delight about the acquisition, explaining that with GPA’s support the site will be able to continue delivering “best in class” integrated supply chain solutions for their print packaging customers in Europe.

Jonathan Aiken, Managing Director, BDA London, said, “We’re pleased to have advised our long-standing client Atlas Holdings on this successful cross-border transaction. GPA’s acquisition underlines the attractiveness of Central Europe as a platform for international and Asian investment.”

Karen Cheung, Managing Director, BDA Hong Kong, said, “We continue to observe GPA’s international expansion with interest. The transaction overcame a range of carve-out challenges. We believe the outcome represents an excellent result for Atlas Holdings, ASG and for GPA.”