BDA advises Lime Crime on strategic partnership in China and investment by EverYi Capital

BDA Partners is pleased to announce that its client, Tengram Capital Partners, has secured investment for its portfolio company, Lime Crime, from the Chinese private equity fund, EverYi Capital. Under the agreement, EverYi will also serve as a strategic partner in Mainland China, spearheading the introduction and growth of the Lime Crime brand in the region. Terms of the transaction were not disclosed. 

Lime Crime is an innovative, cult-status cosmetics and hair color brand that has been revolutionizing makeup since 2008. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader, driven by its substantial social influence. It is also a leader in ethical cosmetics, with a 100% vegan and cruelty-free product lineup for lips, eyes, face and hair as well as related accessories. Lime Crime’s products can be found at Bloomingdale’s, Riley Rose, Ulta.com, ASOS, Revolve, limecrime.com, and globally across the USA, Europe, Middle East, Russia and Australia.

Karen Cheung, Managing Director, BDA Partners commented, “We have found success in connecting young digital consumer brands in the West to investors and growth markets in Asia. BDA is committed to working with the highest quality consumer entrepreneurs and leading private equity investors worldwide.”