BDA advises PAG on the sale of Young Toys to MiraeN Group

BDA Partners is pleased to announce that its client, PAG Asia Capital (“PAG”), has sold Young Toys to a consortium led by MiraeN Group. MiraeN is a prominent Korean book publisher  with more than US$1bn assets.

Young Toys is the leading children’s toy company in Korea, focused on developing and licensing animated characters and branded content. Young Toys offers a portfolio of popular brands, including Tobot, Secret Jouju, and Kongsuni, based on attractive, market-proven, proprietary IP and sourcing from global brand partners. Young Toys has penetrated 50 overseas countries on the back of strong internal capabilities in content development, toy design, quality control, IP protection and licensing.

BDA Partners was the exclusive financial advisor to PAG on the transaction.

Euan Rellie, Senior Managing Director and Co-founder of BDA Partners, commented, “We’re proud to have worked for PAG to help consummate this transaction, and to have secured the ideal partner. Young Toys is a clear leader in toys in Korea. We’re confident that the business will continue to flourish under MiraeN ownership. BDA is building a tremendous record in consumer & retail. This transaction represents a good outcome for all parties.”

Howard Lee, Managing Director and Head of Seoul at BDA Partners, commented, “We’re proud to have advised PAG on its successful exit from Young Toys. This transaction is the first Korean transaction to have been revived after being put on hold due to Covid-19 pandemic in Korea. It’s a good example of BDA working seamlessly for global private equity funds to identify and sell businesses to the best strategic investors, even when markets are difficult. We’re pleased to have helped achieve a highly positive outcome for our client.”