BDA advises Niometrics on its sale to Audax-backed Mobileum

BDA Partners is pleased to announce that its client, Niometrics Pte Ltd, has been acquired by Mobileum Inc, a portfolio company of Audax Private Equity. BDA was exclusive financial advisor to the shareholders of Niometrics on the transaction. Terms of the transaction were not disclosed.

Niometrics is a deep network analytics company that provides real-time data analytics, advanced AI and machine learning algorithms, and Deep Packet Inspection (DPI) solutions for Communications Service Providers (CSPs), to develop strategies and decisions for new digital businesses, customer experience management, and network planning & optimization. Niometrics partners with some of the largest CSPs in the world. Headquartered in Singapore, the company has operations and R&D hubs across Asia-Pacific, Europe and the Middle East.

Mobileum is a leading global provider of analytics solutions for roaming and network services, security, risk management, and testing and monitoring solutions. The acquisition expands Mobileum’s actionable analytics platform with customer discovery, engagement, and experience capabilities, enabling CSPs to identify new revenue streams, and to improve customer experience across the entire customer lifecycle. The acquisition of Niometrics will enrich Mobileum’s existing solutions with deep network analytics and applied machine learning, while expanding its portfolio with customer intelligence solutions.

Jeff Acton, Partner and Head of Technology, BDA, said: “We’re delighted to have advised Niometrics on its successful sale to Mobileum. Niometrics sits at the intersection of software, machine learning, 5G and data analytics – all exciting and high growth sectors in Asia, where BDA is seeing increasing deal activity, and building a track record.”