BDA strengthens senior team in Tokyo

BDA Partners announces that Mr. Atsushi Masuda has joined the BDA senior team in Tokyo, from Toshiba Corporation.

Masuda-san joins as Senior Advisor, to strengthen BDA’s corporate coverage, and to bring industry expertise.

Masuda-san played key roles in Toshiba over the course of a long career there. He was Executive Fellow in Global Business Development, Marketing Executive (equivalent to director), and Executive Assistant to the President of Toshiba Energy Systems & Solutions. He was an overseas business leader for Toshiba for 35 years. He was involved in many Toshiba acquisitions & divestments, and played a significant role in Toshiba decision-making. He’s a hands-on professional, who has successfully completed many transformational corporate projects.

He initiated and executed projects in Power Generation, Transmission & Distribution, Renewable Energy, Smart Grids, IPPs, Oil & Gas, Batteries for Utilities, Railways and Automotive. He has expertise in the EPC sector.

He has worked extensively in Australia, Brazil, China, India, Italy, across the Middle East, and in the US. He was based in Brazil and China for 11 years. He holds a bachelor’s degree in law from Waseda University. He’s a native Japanese speaker, and is fluent in English.

Charlie Maynard, Co-Founder and Senior Managing Director of BDA, said, “We’re excited to have Masuda-san join us to build on BDA’s global practice, as well as our Tokyo practice. We believe his experience and relationships will enable us to strengthen our business, and grow market share.”

Jeff Acton and Hideyuki Tozawa, Co-Heads of BDA Tokyo, said, “We know Masuda-san very well and we’re confident that he will help to grow BDA’s Japan practice. His experiences in Toshiba, and his insights in these sectors, will enable us to give optimal advice to our clients. He’s a highly valuable addition to BDA.”