2025/01/03

BDA advises Northstar consortium on sale of MG Group to Creador

and other shareholders divested a controlling stake in

to

2025

BDA Partners is pleased to announce that its clients, Northstar Group and other shareholders, have sold a controlling stake in MG Group to Creador, a leading private equity firm in S & SE Asia. BDA acted as the exclusive financial advisor to MG and its shareholders on the transaction. 

Founded in 2000, MG is Indonesia’s leading B2B hospitality marketplace, with a growing footprint across SE Asia. Leveraging a scalable distribution technology platform, the company connects 8,000 global buyers with 350,000 accommodation suppliers, making it a critical player in the region’s travel and hospitality ecosystem. With its proprietary MG Jarvis platform, the company has redefined hotel distribution by offering dynamic pricing, seamless connectivity, and a scalable, low-cost model. MG’s achievements include a 50% y-o-y growth rate, partnerships with leading hotel chains across SE Asia, and recognition as a pioneer in the next generation of B2B hospitality technology.

Brett Henry, President Director and CEO of MG, said, “This is a defining moment for MG Group. Partnering with Creador provides us with the resources and expertise to expand our footprint, strengthen our platform, and deliver greater value to our partners. Together, we will shape the future of B2B hospitality in SE Asia and beyond. I would like to thank Northstar for their steadfast support during the Covid pandemic years and for enabling MG Group’s digital transformation, which laid the foundation for our current success.”

Jeff Acton, Partner and Head of Technology, BDA Partners, said, “We’re proud to have supported this regional deal between two high-quality PE houses and we’re excited about the robust Indonesian market, as well as the Travel Tech space.”

Andi Das, Managing Director and Head of Tech, SE Asia, BDA Partners, said, “This transaction marks a milestone in the fast-growing Asian Travel Tech space. MG Group, in partnership with Creador, is positioned to spearhead B2B hospitality in Asia. We’re delighted to have advised Northstar and other shareholders on this transaction and congratulate MG and Creador on their partnership.”

About MG Group

MG Group is building the future of B2B hospitality. MG Group does this by leveraging technology platforms to provide distribution and marketing services that drive sustainable, profitable growth for its hotels, corporations, and travel retailers. MG is tech-focused but customer-driven. MG Group has thousands of direct hotel contracts across SE Asia, and hundreds of thousands of global hotels via partners dynamically distributed to its global retail network, using the industry’s first microservices-based platform, MG Jarvis. www.mgholidaygroup.com

About Northstar Group

Northstar Group is a leading private equity and venture capital firm based in Singapore. It manages over US$2.6bn in committed equity capital, investing in fast-growing and leading businesses in SE Asia with a particular focus on Indonesia. Since its founding in 2003, Northstar Group has invested in more than 50 companies across the financial services, consumer/retail, manufacturing, technology, telecom, and agribusiness sectors. In aggregate, Northstar Group has invested over US$4bn together with its co-investors in the SE Asia region. www.nsgroup.com

About Creador

Creador is a leading private equity firm dedicated to partnering with growth-oriented businesses in SE Asia and India. Since its inception, Creador has raised US$3.1bn from a diverse group of global investors, including prominent corporations, foundations, family offices, and institutions. In Indonesia, Creador has been an active investor since 2011, making impactful investments in more than 10 companies, including Hermina Hospitals, Cimory, BFI Finance, and the recently IDX-listed Mr. D.I.Y. Indonesia. The firm remains steadfast in its commitment to Indonesia as a core market, aiming to empower leading entrepreneurs and growth-driven businesses to achieve their ambitions. www.creador.com

About BDA

BDA Partners is the global investment banking advisor for Asia. We are a premium provider of Asia-related advice to sophisticated clients globally, with over 25 years’ experience advising on cross-border M&A, capital raising and financial restructuring. We provide global reach with our teams in New York and London, and true regional depth through our seven Asian offices in Mumbai, Singapore, Ho Chi Minh City, Hong Kong, Shanghai, Seoul and Tokyo. BDA has deep expertise in the Chemicals, Consumer & Retail, Health, Industrials, Services, Sustainability and Technology sectors. We work relentlessly to earn our clients’ trust by delivering insightful advice and outstanding outcomes.

BDA Partners has strategic partnerships with William Blair, a premier global investment banking business, and with DBJ (Development Bank of Japan), a Japanese Government-owned bank with US$150bn of assets.

US securities transactions are performed by BDA Partners’ affiliate, BDA Advisors Inc, a broker-dealer registered with the Securities and Exchange Commission (SEC). BDA Advisors Inc is a member of the Financial Industry Regulatory Authority (FINRA) and SIPC. In the UK, BDA Partners is authorized and regulated by the Financial Conduct Authority (FCA). In Hong Kong, BDA Partners (HK) Ltd is licensed and regulated by the Securities & Futures Commission (SFC) to conduct Type 1 and Type 4 regulated activities to professional investors. www.bdapartners.com